Hey, my name is kailash and in this article I will explain how to do keyword research for seo. There are many bloggers on the internet who want to do keyword research but they do not know how to do the right keyword research and where to start and what will be the right keyword for us.
The keyword research process involves finding the most relevant words or phrases your target audience uses in search queries. By following this keyword research article, you will be able to understand your audience better and also improve your search engine optimization (SEO) strategy.
- 1 Why is keyword research important
- 2 So, here is how to do keyword research for SEO:
- 3 Tips on Keyword Research
- 4 Final word
Why is keyword research important
Keyword research is an important part of any website’s search engine optimization strategy. It is the process of finding the most relevant words or phrases that your target audience uses in search engines. Keyword research helps you better understand your audience as to what they are looking for.
And how many people are not only searching for that type of content. Rather, you can also understand the best format to reach your audience so that you can create better content by finding the right keywords. And to be able to attract more visitors to your website. The keyword research process is very simple. Follow our instructions in this video We’ll start by brainstorming keyword ideas.
So, here is how to do keyword research for SEO:
- Brainstorm Keywords
- Find an SEO Tool
- Start the Keyword Research
- Understand the Search Intent
- Check Search Engines
Learn how to find seed keywords for your website. These are keywords that serve as the basis for expanding your content. First, think about some of the keywords you want to rank for. They can be your products and services or the theme of your website.
Selling backpacks and hikers are your target audience. You want hikers who are looking for a backpack. Be able to find your website when they’re searching online, so you know what kind of keywords they use. Backpacks can be backpacks for hiking hikers. bag and other related words These are your seed keywords. Next let’s enter the seed keywords into the Keyword Research Tool.
Find an SEO Tool
Various free and premium keyword research tools are available online, such as Google Keywords and Ahrefs. How to use Ahrefs. Follow this keyword research article to find out. There are various keyword research tools available online. Some are free such as Google Search Console and Google Keywords while others require you to purchase a plan such as ahrefs or semrush. Free tools are great for those. Those who have just started building their website and their brand authority.
But most of the free tools are limited in their data and features. There’s even a limit to the number of keywords you can test. So using a free tool can work when you don’t have a lot of content, as your website grows. You can invest in a premium SEO tool for your extension. Research in this keyword research tutorial I will be using ahrefs but you can still follow this article using your own tool.
Start the Keyword Research
Enter seed keywords to find out more about keyword difficulty and search volume. Look for related words and phrases to expand your research. Separate the seed keywords with commas after logging into my keyword research tool because I use ahrefs. We will be using the Keyword Explorer feature.
Most tools let you choose a specific search engine for your research in ahrefs. You can select google youtube yahoo bing and many more. Select the search engine where you expect to rank in addition to the search engine option. You can also change the search location. This option is important for content that targets a specific language or region. The Keyword Research Tool will show important metrics related to keywords that are all important.
But there are two main ones to watch. Keyword Difficulty Keyword difficulty refers to how hard it will be for your keywords to rank in ahrefs Keyword Difficulty Scale means 0 to 10 easy 11 to 30 medium 31 to 70 hard and 71 to 100 very difficult. If the tool you use doesn’t have the keyword difficulty metric ahrefs offers a free keyword difficulty check. You can also take a look at the search volume.
Which determines how many people are looking for this specific word. Most seed keywords have high volume. But there’s also high keyword difficulty, sometimes you’ll find keywords that have a low difficulty score. But the search volume is also low if your website does not have a high authority or a recognisable brand. Prefer keywords with less difficulty. But established brands can play with keywords that have high difficulty and if your seed keywords don’t have high volume and low keyword difficulty, then move on to related words find more options.
Understand the Search Intent
Now that you have a list of keywords, you need to make sure that your content answers their intent. But what is search intent Search intent is the primary goal of the user. When to type a query in the search engine.
There are three main types of search intent.
- Informative Information Intent means that your target audience is searching for information on a topic, this type of intent is often in the form of blog posts and articles.
- Navigational Navigational intent occurs when the target audience is looking for a specific page or content.
- Transactional intent of the transaction indicates that they are looking for a place to purchase a specific product or service.
Now you need to identify what keywords work for your website. There are some elements to consider.
- Website Type – Website Type Do you have a blog or an online store for example if you have a personal blog then transactional keyword may not be the best option.
- Brand reputation and authority – Brand reputation or authority Do you have a loyal audience Are you known in your industry, in which case high difficulty keywords may be an option.
- Target Audience – Target audience who should see your content.
- Goal – The goal you are hoping to achieve do you want to increase sales or have more followers.
Once you answer these questions you can determine what type of content you need to achieve your goals. Let’s go back to your example You have a website selling backpacks for hikers. Your sales are doing well and you want to start educating your customers about hiking so you should look for keywords with informative search intent.
Check Search Engines
Look at the Search Engine Results Page (SERP) to see the ranking websites. This will help you decide what type of content you should create with the keyword.
Let’s go back to the keyword research tool after inserting the seed keywords and checking related words. Click on an individual keyword for the search engine results page, which are the users for the search engine results page. What users see after inserting their search terms.
Snake Overview displays top ranking websites for keywords so these pages are your competition if you are hoping to rank using that keyword. Take a look at the content type of the top ranking pages, whether it is informative, navigational or transactional if you want to create an informative post. So your best bet is to look for similar intent keywords in the top ranking under that respective terms.
There are some high volume keywords with low difficulty. But you may also see some brand names such as the face of the answer, most of these keywords are intended to make up the transaction. Informational posts We may use more general terms such as best backpack brands When you click on a keyword you will find that most of the m top ranking pages are articles or blog posts. It’s also a good idea to double check the keywords on a search engine for example let’s enter keywords best backpack brand We can see what types of snippets show up.
And under the Ask What section of People You can also use related searches as secondary keywords. All this information helps you decide. Whether or not to use this keyword and what type of content you should create now, you have the keyword and the content type. You’ve completed the keyword research process and it’s time to start creating content. Be sure to include this keyword in your headline throughout the post in the first paragraph and also on the meta title and description.
Tips on Keyword Research
Before we end this article. I want to share some tips that may be helpful during your keyword research process.
- New websites should start with long tail keywords as they have less competition. A long-tail keyword is a phrase that consists of three to five words and is relatively more specific. They help in creating highly relevant content for your audience. Once you have established your authority then start working on high volume keywords.
- Then you can also analyse the keywords used by your competitors. Of course this comparison only works for websites in the same industry with ahrefs with the same target audience. You can use the content difference feature.
- Lastly prioritise the needs of your audience. Don’t choose keywords just because they have a low difficulty level and high search volume. Make sure the keywords are relevant to your website and audience.
If you liked this article and found it useful then now you know everything about keyword research and don’t forget to share it with your friends and family. Questions feel free to comment below and I will answer your questions immediately.